These posters were started during my Fall 2022 semester of college. The elephant (left) was a stand alone poster at the time and I knew I wanted to return to it one day to create a bigger campaign. During that semester I was given a project to use type as image to create an impactful message. The first thing that came to my mind was animal poaching. It is a cause I am very passionate about because of the inhumane killing and endangerment of animals.
First, I researched African Forest Elephants to fully understand why they are endangered and exactly why poaching happens. I learned hunters will kill these animals for the ivory in their tusks then throw away the rest of the animal. Not only is this wasteful, it is also the number one cause of these elephants being endangered.
I decided to create an impactful campaign that made viewers think. Using type as my imagery allowed me to show what is happening to these animals without the gore of actual imagery. For the elephant's (and later rhino's) body, I used words and phrases that describe the animal and their personalities while the part they are getting killed for, their tusks and horns, are shown with harsh words of what happens to them and why.
During my last semester of college in October of 2024, I decided to revisit this poster and create another. I designed the rhino (right) to go along with the elephant. The process was the same for this poster and I am excited to show these printed in my BFA show before I graduate.
Sketches
